Top 5 Reflections of 2012 (The Year of the Dragon)

dep_7279569-2012-Chinese-Year-of-the-Dragon-PatternThe day is December 31, 2012.  In a late morning on a snowy day I’ve found myself in realization of the various adventures occurred in this year.  It’s funny how the anticipation of a new year always seems so exhilarating until it surpasses us just in time for another one to slowly roll in.  Yes, they do go by fast especially the older you get.  So much has happened for me this year both in personal and business.  A reflection of those simply seems appropriate at the very least as I’m extremely thankful for such particular occurrences. (more…)

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Using Content Marketing Initiatives for SEO Improvement

Brand visibility on the web matters and particularly when it comes to lead generation.  Naturally every brand on the interwebz seeks a targeted audience that’s interested in buying their products or services.  Google now generates over 3 billion searches daily while dominating nearly 70% of the search market.  That’s half the global population scouting thru Google at least once a day. (more…)

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Measuring Social Media ROI with Google Analytics

Social media undoubtedly has proven to be an integral part of marketing regardless of your industry.  Some of the top networks that most folks are using nowadays for B2B/B2C lead generation are Facebook, Twitter, LinkedIn, YouTUBE and Pinterest just to name a few.  These particular networks generate the most amount of traffic activity based on network usage and user interest. (more…)

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Why You (and me) Need a Healthy Life Balance

Just until recently I was unable to get off my lazy butt and get engaged with physical exercise.  Perhaps not quite “lazy” but overwhelmed due to all the day-to-day life activities and a fully booked work schedule that made it feel impossible for me to find the time.  It has been approximately 12 years since the last time I was really involved in any type of physical exercise.  Not quite sure why it took me so long to even reconsider one again.  Maybe all the Life changing events, peer pressure, economic downfall and lack of support from friends and family contributed to all of that. (more…)

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Instagram: Resetting Your Twitter Authentication for iOS 5

The way we connect nowadays with friends, family, coworkers has changed significantly.  Mobile phones are providing a direct gateway path in staying in touch with those that matter to you most.  The ever popular iPhone and Android devices give access to the Instagram app via iTunes Store and Android Marketplace.  A great addition to a handheld that gives you the ability to share photos onto favorite social networks. (more…)

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Your Digital Marketing Strategy: 3 Inevitable Components for Successful Planning & Execution

The web continues to move at a lighting speed creating drastic challenges in the marketplace for every business owner.  A true challenge that remains here is constructing a solid digital marketing strategy that’s inline with your products or services.  True, everyone’s an expert in digital marketing but only a select few have seen ROI.  When it comes to carving out a digital marketing strategy that’s solid, targeted and contains a good execution plan it’s imperative to consider all variables in play. (more…)

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[HOWTO] Muster Up Good Content For Your Blog

One of the best hidden strategies for lead generation and brand awareness lies in targeted blogging initiates.  Truth of the matter is that over 42% of U.S. businesses in 2012 are engaging in some form of a content marketing strategy.  What’s the meaning of this?  How does blogging yield monies in the bank?

How do you come up with engaging content that will keep your users informed? (more…)

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Building a Website with Proper SEO Semantics

These days it’s imperative for your brand to have a virtual presence that resonates with core products and service offerings.  It’s a gateway into prospecting for new customers interested in doing business with you.  Getting the basics down in building a website with proper SEO semantics can be a bit tricky though.  You’ll be amazed at the amount of designers, developers and creatives that’ll swarm your inbox in competition for bidding on the opportunity to get a shot at building your next web presence.  That’s great and all but neither of those truly have a handle on the SEO semantics and logistics as a whole required for a dominant presence in SERPs.  Designers put create a mixed blend of creative and technical as quick as possible, developers have nothing but code on their mind and well, creatives are good at whipping up an aesthetically appealing end product. (more…)

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Microsoft’s So.cl Goes Live, Social Competition Soars

Over the last few years social media has quickly established itself as the prime medium for communication.  Whether it’s for personal use or business networks like Facebook, Twitter, Google+, LinkedIn and YouTUBE are providing consumers with the ability to exchange and interact with various types of media.  The recent Facebook IPO solidified its existence while making its founder Mark Zuckerberg one of the wealthiest man in the world.  As if he wasn’t already holding the torch of all social media.  Now with over 900 million users on its network from around the globe it’s sure to be the primary channel where all communicate on daily basis. (more…)

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Using 4 Social Media Avenues to Generate More Website Traffic

If you’re a business entity in any vertical that’s seeking to capitalize on the World Wide Web then perhaps you’ve heard of the words social media.  A medium for consumer engagement via social media avenues such as Facebook, Twitter, YouTUBE & Pinterest (just to name a few) thru the means of social marketing that entails in conversations and user-generated content that helps businesses generate qualified leads and traffic.  During the last 5 years these networks have become primary hubs for targeting consumers with the effort to promote a product or service. (more…)

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