The virtual representation of your business says a lot about who you are and how you perform.  More importantly it’s an image of your brand on the internet which is publicly viewable to thousands if not millions of viewers around the globe.  I think it’s safe to say that appearances matter in this case and if the building process is executed poorly it can backfire on you in the longterm.  Now that I’ve laid that out on the table you need to play the right cards and ensure your new website will communicate with your target audience.  It takes some thought and creativity that some of us lack of in particular when it comes to web development.

(more…)